Eden Lake

Eden Lake Trailer

The trailer begins with a seemlingly harmless start but the ominous music suggests otherwise. It defiantly indicates the genre with the music, and the inter-titles and on screen action. The flash editing also implies the horror genre. One of the things that makes this trailer effective is the way it makes the antagonists seem annoying but harmless at the beginning and then gradually turns them into psychos that must kills the two main characters. The ending shows the title of the film to make sure the viewer remembers the film if they enjoyed the trailer. The music changes noticeably at this point to make sure the viewer takes notice of the title. The trailer picks out a few aspects that the target audience will be interested in, primarily the action and slasher elements and also the lower class nature of the antagonists. These are shown through short shots of the aspects. The story is explained through the speech of the characters and through inter-titles although these only give the set up as it seems more involved in the film. The inter-titles use black background and white text as it fits in more with the genre. The music builds up through the trailer without a resolution, this leaves the audience wanting more